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Evidence Base
 


 

Evidence Base
    -   Background
    -   Portfolio Optimisation / Divestment
    -   Business Development / Acquisition
    -   Key Modules
    -   Value Add
            Portfolio Management
            Business Development / M+A

Strategic Consultancy

RX - OTC Switch

Strategic Partnerships
    -   Market Analysis
    -   Regulatory Advisory


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Evidence Based Marketing

Strategic Partnerships

Regulatory Advisory
EBM have a strategic partnership with Mann Healthcare Ltd. Senior partner Steve Mann is a recognised authority on the drug development, medical, clinical and regulatory challenges involved in creating consumer pharmaceutical brands.

He is acknowledged as a leading thinker in the evaluation of new medicines and categories for self medication and has extensive experience in dealing with medical opinion leaders and regulatory authorities.

He specialises in working closely with marketing and commercial colleagues to ensure that products emerging from the approval process can fulfil their potential as consumer brands.

Steve, for 12 years, was head of research and development at McNeil Europe (previously the Johnson & Johnson / MSD joint venture). In this role he was responsible for all development aspects of many POM to P switches in the major European markets.

Evidence Base - Developing the Future Value Agenda for Business Development in Self Medication
 
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