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Evidence Base
- Background
- Portfolio Optimisation / Divestment
- Business Development / Acquisition
- Key Modules
- Value Add
Portfolio Management
Business Development / M+A
Strategic Consultancy
RX - OTC Switch
Strategic Partnerships
- Market Analysis
- Regulatory Advisory
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Strategic Partnerships
Regulatory Advisory
EBM have a strategic partnership with Mann Healthcare Ltd. Senior partner Steve Mann is a recognised authority on the drug
development, medical, clinical and regulatory challenges involved
in creating consumer pharmaceutical brands.
He is acknowledged as a leading thinker in the evaluation of new
medicines and categories for self medication and has extensive
experience in dealing with medical opinion leaders and regulatory
authorities.
He specialises in working closely with marketing and commercial
colleagues to ensure that products emerging from the approval
process can fulfil their potential as consumer brands.
Steve, for 12 years, was head of research and development at
McNeil Europe (previously the Johnson & Johnson / MSD joint
venture). In this role he was responsible for all development
aspects of many POM to P switches in the major European markets.
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