EVIDENCE BASE - Key Modules

7. Brand / Company Acquisition Screening and Matchmaking / Portfolio Impact Analysis
Purpose:  Identification of target companies / brands vs. defined geographic category business development objectives.

Input / Functionality:  Sales + Media Spend + Consumer Dynamics.
Ranked acquisition targets vs. defined criteria (geography, category, scale, growth potential fit, rank, share antitrust etc.) Portfolio impact summary at country and category levels.

Stakeholder Application:  Strategic Planning. M+A candidate evaluation.


8. Brand / Company Divestment and Tail Management / Matchmaking
Purpose:  Identification of target companies / brands of best fit vs. divestment / acquisition objectives.

Input / Functionality:  Sales + Media Spend + Consumer Dynamics.
Ranked divestment targets vs. defined criteria (geography, category, scale, growth potential fit, antitrust etc.)

Stakeholder Application:  Strategic Planning. M+A candidate evaluation.


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