EVIDENCE BASE - Key Modules

5. Financial Ratio / ROI Analysis
Purpose:  Plan review vs. key financial objectives.

Input / Functionality:  Company Sales and Investment History + Current Plan + Consumer Dynamics.
Comparison of historical vs. planned sales investment and ROI analysis by category, country, company and brand. Estimation of key brand sales development potential.

Stakeholder Application:  Strategic Planning. Investment Prioritisation. Growth Potential.


6. IMM - Investment Monitoring and Modelling Brand, Company, Country Spend SOV ROI
Purpose:  Brand, company, country sales promotional spend. A:S share of voice and ROI. Internal and target assets.

Input / Functionality:  Sales + Media Spend + Consumer Dynamics.
Competitor benchmarked diagnostic. Historic brand and company sales and investment. Future investment – sales modelling.

Stakeholder Application:  Strategic Planning. Investment Prioritisation. Growth Potential vs. Financial Planning Objectives.


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