EVIDENCE BASE - Key Modules

3. Existing Portfolio Gap Analysis, Forecasting & Financialisation
Purpose:  Identification of company geographic / category portfolio strength, weakness and gaps.

Input / Functionality:  Sales + Media Spend + Consumer Dynamics + Company Financials.
Portfolio review and development strategy. Financialisation of geographic / category expansion potential.

Stakeholder Application:  Strategic Planning. Investment / divestment prioritisation pan category / geography. Category, country / brand development strategy.


4. Competitor / Target Portfolio Analysis
Purpose:  Competitor / target company portfolio analysis.

Input / Functionality:  Sales + Media Spend + Consumer Dynamics.
Portfolio Review. Sales + investment historical ROI.

Stakeholder Application:  Strategic Planning. Competitive Benchmarking. Identifying potential competitor divestments. M+A candidate evaluation.


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