EVIDENCE BASE

Business Development / Acquisition
This uses the same source data i.e. sales audit, historical investment and consumer diagnostics. It is delivered as a series of integrated financial modules allowing instant valuation and assimilation of any selected acquisition target across any combination of category / geography.

Evidence Base can instantly quantify the portfolio impact of any combination of target companies or brands, as well as identify and prioritise company divestment and acquisition partners, on the basis of defined strategic objectives.

The ability exists to instantly assess the impact of combining companies in terms of scale, portfolio balance, category share, growth, antitrust issues etc. and can be instantly performed for any combination of brand / corporation.

Whether buy side or sell side, this has significant benefit for corporate / financial sponsors as a means of determining fit, synergy and future development values.

Evidence Base is delivered in a fully automated, fully loaded, client bespoke P+L format, with integral Cash Flow, NPV and IRR analysis.

There is also a facility to run instant "what if" scenarios on key parameters including purchase multiple, hurdle rate, A+P investment levels, A+P mix, sales growth and detailed costs synergies, to view these outputs at regional, country and consolidated corporate levels.

Multinational analyses can also be run to forecast Switch, Geo expansion and NPD opportunities vs. any given target company or brand. In an acquisition context, Evidence Base can therefore be deployed at all phases.